Three Ways Of Positioning Consulting Firms

Scottish inventor John Logie Baird gave the first public demonstration of television in 1926 in Soho, London. Ten years later there were only 100 TVs in the whole world. Somehow the word was spreading about the new phenomenon with the speed of a somnolent sloth.

So, how does this relate to management consulting firms?

Almost a century after Claude Hopkins wrote his marketing masterpiece, Scientific Advertising, only a handful of consulting firms really understand marketing, and how to position themselves in the marketplace. And even fewer practise proper market positioning.

This month we take a closer look at how consulting firms can position themselves in the marketplace. So, follow the link to read Three Ways Of Positioning Consulting Firms.